I thought I'd share something I wrote on my studio group just now... we're switching to streaming for our concert video. All of last year I was careful to avoid the word DVD in all communication, because I knew that we would not be offering DVD (for the first time). The last two years we have had DVD and USB option. The USB option is quite costly not just due to the cost of the thumb drive but also the transfer time. This is the first I'm telling my customers of the method of distribution of their 2019 concert video. I'm sure there will be some unhappy people who will complain that they don't get something physical handed to them, but I know this is the right move for us long term. Obviously it would have been better to tell them at the beginning of last year, but back then I didn't have a solution in place.
I'm posting here, because I think it's a decent example of "spin" and measured communication. I very purposefully made it personal by mentioning my sister, to disarm and humanise - then answered the big question they were all asking... WHEN. (It was actually supposed to be available 3rd Feb so we're almost a week late.) Then did the concise sales pitch in dot points, to provide enough clear reasons why this is better. Then put in the offer of a "favour" to provide it on USB for them - offering an alternative solution for those that fear change, whilst appearing helpful and willing to go out of my way. Then finished with an expression of excitement, and a thank you to my sister (a seemingly kind and humble statement, actually written to reaffirm my separation from the process and remove myself from blame, if anyone is frustrated that it's a few days later than we'd originally said.) My sister isn't even on the group, I'll thank her properly in person. I also used the word "we" throughout, to include myself in with the parents - as if to suggest that I was just like them and we were unified and equalised in our wait for the video to be ready. PS. In case you're wondering how this free and available streaming of the concert video would work from a financial point of view, we charge a $40 "video levy" as part of our concert performers pack. It's compulsory for each student. We did this years ago to stop people from copying their friends' concert DVD. We just made it compulsory. Thank goodness we did it back then, because it's made transitions to newer technologies like USB and streaming viable. > > > > > Here's the post... Dancing is back, the studio is looking amazing, classes are buzzing with energy... but there's one thing we're all eagerly awaiting. THE CONCERT VIDEO! HERE IS A CONCERT VIDEO UPDATE: >> WHEN? This year my sister Emily and her production company have taken over the videography, editing and post-production of the concert due to obvious limitations to my time. This has been a big relief for me and has allowed me to take on additional projects like the renovations at the studio. Over the last 3 months Emily has been working every day to edit the footage from the five concerts, and apply all the "film school" things that I've never even known was a thing, like colour correction etc. The five concerts are now edited and ready. Emily is in the final stages of the upload process - with about 50 or so routines to go. She anticipates that they will be available to watch in the next 24 to 28 hours. It's been a huge job, and she has put a lot of work into making it look great for everyone to enjoy (forever). >> WHAT? In an era where DVDs (invented in 1995) are no longer relevant, because they are old inferior technology - and 90% percent of entertainment and media is streamed (like Netflix, Stan, Disney+ etc.) dance studios around the world are looking to new solutions for the delivery and distribution of their performance videos. After much research and consulting, we found the best platform to provide streaming services of our concert videos. We have worked with Vimeo to have our [over 130] routine videos published in HD on their servers. The benefits of our concert being available for streaming on Vimeo include: It can be played on any smart TV through the Vimeo app, which can be downloaded easily if not already installed on your device.It can be watched at home or on the go by kids, teens and parents on any of their devices - like tablets, phones, laptops etc.It can be easily shared via a link, with family and friends no matter where they are in the world.Our videos are set up in a "showcase" which is like a playlist, so that we can still all easily watch all the routines from the concert (or still easily skip to our favourites).On the Vimeo website each video can be downloaded in HD for you to store and back-up locally on your hard drive (or even put onto USB, or burn to DVD if you still have a disc drive). >> HOW? As soon as the final video has finished uploading, we will share the link and search terms on here and everyone can watch straight away. Vimeo is like YouTube - it's accessible from pretty much anywhere. IF you live in a rural area with limited internet, or if your household hasn't adopted the "streaming lifestyle" yet and you are unable to download the Vimeo app to your TV (it comes standard with many TVs and smart boxes), then my sister has offered to manually transfer the files across to a USB thumb drive or a portable hard drive for you, as a favour - however due to the number of routines and the size of the files, it must be 64gig or more. There are too many routines to fit onto a 32gig drive. If you need this option, please bring a USB or hard drive to reception labelled clearly and we will have it ready for you within 3-7 days. Due to the number of routines, it would be impossible for us to create a DVD version of the concert. It would have to be 7 discs to fit it all on, and would represent another week of production to author the menus, produce and duplicate them - which obviously isn't viable, especially since most people no longer even use a DVD player. So in summary, the concert video will be ready in the next day or so. The details of how to access it will be posted here, and emailed in the next newsletter. You can watch it any time on any device, download the routines you want to keep a copy of, and share with friends and family. Big thank you to my sister Emily for her work in preparing the footage. We're both very excited to share the final product with you, it's looking good. In the meantime, if you want to be super ready for the premiere release, see if your TV has the Vimeo app and download it if it doesn't.